— TheWayISeeIt

 

 

 

 

 

 

After a bit of nervousness and a lot of surprise, I was very very excited to find out a couple weeks ago that I had been chosen as one of the Directors to be included in SHOOT Magazine’s 11th Annual New Directors Showcase. After being encouraged by my good friend and colleague Marc Nannini to enter the competition I was truly shocked to be included in a list of such accomplished work!

You can see the entire list of Directors here .

BIG thank you you to SHOOT Magazine for this exciting opportunity.


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Once again I got to work with the awesome team over at Noble Studios and Tahoe South on their winter marketing campaign. We had a very hectic schedule trying to squeeze in skiing, snow boarding, shopping, snowshoeing, sleigh riding and a few other winter activities – all before we lost our snow! Luckily we managed to not only keep the snow but get a gorgeous 8″ of powder the night before we did our main ski day at Sierra at Tahoe resort. And while I will never complain about getting to work outside on a beautiful clear day with fresh snow and clean air, due to the crazy schedule I didn’t even get to do any skiing.

We won’t release the winter video until next season but in the meantime here’s a sample…


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As is usual for this time of year we recently held the AAF Reno ADDY awards ceremony. And like last year I managed to get another Gold ADDY with the Boys and Girls Club for their 2012 marketing video as well the TV spots I did for the Discovery Museum. And to top it off, the summer campaign video I did for Tahoe South also brought home a silver ADDY.

Many thanks to all the clients who gave me the opportunity to be part of your teams last year. Looking forward to more creative work this year!

Boys and Girls Club

 

Discovery Museum – 1

 

Discovery Museum - 2

 

Tahoe South



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As the lucky recipient of the 2011 ADDY Awards Best of Show, I was given the opportunity to work on the 2012 ADDY Awards ad campaign. The theme this year was Hollywood  so we decided to take some of our local creatives and pair them with their Hollywood alter egos. Thanks to some patient talent, creative costume shopping and an amazing make-up artist we managed to create some great images and have a real laugh as we went along.

Extra special thanks to Nikki Becker for her above and beyond work on the hair and make up on this shoot.

 

 

 


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So after a year of to-ing and fro-ing about how to go about doing my new site I finally managed to make a decision and get moving. Those who know me can attest I have a problem deciding which pizza I want so the fact I took over a year to make my mind up is no big surprise. The new site technically is miles head of the last few sites (all of which I had built myself). Clean, minimal, easy to navigate, flash, html5, iPad folio, user buildable PDF’s, HUGE images and big thumbnails – not much more you could ask for. If not for my wife going to Hawaii for 10 days with my 3 month old daughter I may not have had the time to sit in the studio for 10 straight days editing pictures and getting the new site up and running.

I will also be bringing in a photo editor and marketing specialist to help me with my 2013 marketing plan of attack. I had forgotten how nice it is to have an experienced team behind you helping make tough decisions, offering honest answers but giving experienced solutions.

It’s going to be a very exciting 2013!

 


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Once again this year we got to work with the Boys and Girls Club of Truckee Meadows to produce their 2013 donor video. This is always a great job working with a fantastic organization. Thanks to everyone that helped produce this and most importantly the kids!

Boys and Girls Club of Truckee Meadows


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We had a great time with the team at Chrome Bags in San Francisco earlier this year shooting some new marketing stuff for them. Hanging out with those guys for too long makes me realize just how uncool I really am.




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We had perfect weather shooting the new Tahoe South marketing campaign with Noble Studios and the LTVA at beautiful South Lake Tahoe recently. Considering it was September we got really lucky with the weather, although the water temperature was a different story.

Special Thanks to South Tahoe Standup Paddle , Camp Richardson and the riders at The Tahoe Area Mountain Biking Association (TAMBA) for all your help with this. Couldn’t have been as successful without you…

Video and imagery on the way, in the meantime here’s a sample.


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Glen Luchford is a fashion photographer I followed and respected immensely in the late 90′s in London. His work had life, style and an edge that was immediately distinguishable. But even the best of photographers can fall into a momentary lapse of over-confidence. After storing some of his most valuable work in a not so secure storage facility he discovered that every photographer’s worst nightmare had happened.

Here is a quote from an interview with AnOther Magazine:

“I put the images in storage for two weeks,” Luchford explains, “which turned into two months. The entire storage unit flooded and the owner didn’t tell anyone, so by the time I arrived, the images were just mostly gone or in a state of high deterioration. There were flies and mould everywhere. On a sub-conscious level, you have to ask why I would ever have put them in such a ridiculous place,” he continues, “considering one print just sold for £25,000, and I lost thousands and thousands of negatives.”

However out of this has come, I think, some of his most interesting work which will be a book released in December. Images of a young Kate Moss, looking like they have been printed from a polaroid transfer or a negative that’s been taken to by a cigarette. There is real beauty in destruction, although Glen may not agree with that.

If he were smart he’d develop a Damaged Negatives iPhone camera app.


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In honor of the London Olympics, these are some images I did recently for the FT Magazine of Billy Mills, the second Native American ever to win an Olympic gold medal. We shot him at his home in Fair Oaks, California.

* The shoes are the very ones he used to win the 10,000 meter in Tokyo in 1964. His daughter used a shoelace to fix something in her doll house. It has not been seen since.


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